FATHOM Privacy Policy
Effective October 6, 2026
Fathom Digital LLC ("Fathom", "we", "us") builds, hosts and markets websites for small businesses. This policy explains what information we collect, why, and what we do with it. It covers:
- fathom.digital and its subdomains, including the client portal at my.fathom.digital and website previews at name.fathom.digital;
- websites we build and host for client businesses ("Client Sites");
- Fathom Sites, our platform that runs those websites and manages Google Ads campaigns for our clients (the "Platform").
Information we collect
When you visit fathom.digital
This site sets no cookies and runs no analytics. Our hosting provider keeps standard server logs (such as IP address, browser type and pages requested) for security and reliability. Fonts are loaded from Google Fonts, so Google receives your IP address when the page loads.
When you visit a Client Site
- Contact forms. If you send a message through a Client Site's form, we collect what you enter (typically your name, email, phone number and message) and deliver it to that business.
- Phone taps. When you tap a phone number, we record that a tap happened, on which page and when. We do not record your phone number or the call.
-
How you arrived.
If you arrive from an ad, a search engine or another website, we set a first-party
cookie (
_fathom_src) that remembers the source: an ad click identifier (such as Google'sgclid), campaign tags, or the referring site. When you send a message, that source is stored with it so the business knows which of its advertising works. - Spam protection. Forms include hidden fields and timing checks to filter automated spam.
When you use the client portal
Portal accounts are by invitation only. We collect your name, email address and the business you are associated with, plus anything you submit through the portal (content edits, change requests, advertising details). Sign-in uses one-time links sent by email, and a session cookie keeps you signed in.
Information about businesses
To prepare website previews we gather information that a business has already published, such as the text, photos, contact details and hours on its existing website. A business can ask us to take its preview down at any time (see Contact below).
Google user data and the Google Ads API
The Platform connects to Google Ads through the Google Ads API so that we can run advertising for client businesses that have asked us to. It uses Google OAuth to access the Google Ads manager account belonging to Fathom Digital, and the client advertising accounts that sit under it.
- What we access: Google Ads account and campaign data in those accounts. This includes account settings, campaigns, budgets, ads, keywords, targeting, and performance figures such as cost, impressions, clicks and conversions.
- How we use it: only to create and manage advertising for our clients, pause campaigns when a client's ad credit runs out, and report spend and results to the business the account belongs to.
- How we store it: daily spend and performance figures are stored in the Platform's database. OAuth credentials are kept as encrypted secrets on our servers and are never shown to clients.
- Who we share it with: a client sees only its own account's results. We do not sell Google user data, use it for unrelated advertising, transfer it to data brokers, or use it to train generalized AI or machine-learning models.
- Revoking access: the Google account owner can revoke the Platform's access at any time at myaccount.google.com/permissions. We delete Google Ads data we hold when a client stops advertising with us and asks us to, or on request through the Contact details below.
Fathom's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy , including the Limited Use requirements.
How we use information
- To build, host and improve websites for our clients.
- To deliver messages from website visitors to the business they contacted, and to send that business summaries of its leads.
- To run and report on advertising our clients have asked for.
- To sign you in, send service emails, and respond when you contact us.
- To keep our services secure and free of spam and abuse.
How we share information
We do not sell personal information. We share it only:
- with the business you contacted through its website;
- with service providers that run parts of our service for us, such as web hosting, email delivery and Google (for Google Ads and Google Fonts), each under its own privacy terms;
- when required by law, or to protect the rights and safety of our clients, visitors or Fathom.
Cookies
-
_fathom_srcon Client Sites: remembers how you arrived, as described above. - A session cookie on the client portal: keeps you signed in.
We do not use advertising or cross-site tracking cookies of our own.
How long we keep information
We keep leads and portal data for as long as we provide services to the business involved, and delete them on request or within a reasonable time after service ends. Server logs are kept for a short period for security purposes.
Your choices
You can ask us to access, correct or delete personal information we hold about you by contacting us. If you sent a message to a business through its website, you can also contact that business directly. You can block or clear cookies in your browser settings; the websites will still work.
Security
We use encrypted connections (HTTPS), restricted access and reputable providers to protect information. No method of transmission or storage is completely secure, but we work to protect what you share with us.
Children
Our services are meant for businesses and adults. We do not knowingly collect personal information from children under 13.
Changes
If we change this policy, we will update the effective date above. Significant changes will be communicated to clients directly.
Contact
Fathom Digital LLC
hello@fathom.digital